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How To Rank Higher On Google (in 2021)?

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Starting a blog was simple, publishing a post was even quicker. But getting tons of traffic doesn’t seem to work, right? Moreover, you want to rank higher on Google, I guess that’s why you’re here.

Google uses more than 200 ranking signals in their algorithm to decide the ranking of web pages on their search results. Moreover, Google updates this too frequently and the complete list of factors is not really published anywhere.

As Google is smart, they do changes their algorithm to prevent spam and other web pages that add no value to the users. Although, Google doesn’t completely keep their ranking factors naked, there are some proven factors that we SEO professionals find out.

Even Google Webmaster Trends Analyst, John Muller do publish some hints and also shares some myth busters that help us really crack the game.

Why Google ranking?

We have many search engines like Google, Bing, DuckDuckGo, and many more. But why considering only Google?

The answer is simple:

97% Organic Search comes from Google alone. Guess how popular it is! So it’s quite smarter if we focus on Google first.

One thing to note, if we do something to rank #1 on Google it is no way different to ranking on Bing and other search engines too. There’s nothing ideal only for Google.

For your site to be ranked #1 on Google, you may need some sort of change with your blogging style and maybe your way of blogging is the reason for lower rankings too.

How to Rank Higher on Google?

Ranking #1 on Google has no shortcut or hacks. Getting to the top of the search results takes time and moreover staying at the top is also super competitive. But once you’re on the top, you could have better success with your blog/website.

Let’s find out the different ways that worked for ranking higher on Google.

1. High-Quality Content

Rank Higher: High Quality Content

Publishing engaging high-quality content can give solutions to almost all of your SEO questions. Having a ton of high-quality content is like you’re halfway there to blogging success.

High-Quality content is not the longer one with massive 8,000+ words rather keep it concise and make sure you answer almost everything a reader wants to know about a certain topic.

Creating high-quality content is about helping a reader get everything related to the topic in a single piece of the page that’s concise enough and also engaging.

Some ingredients that add value to your article and engage the readers are:

  1. Explanation
  2. Frequently Asked Questions (FAQs)
  3. Case Study
  4. Pros and Cons
  5. Infographics

Creating a complete article is not an easy task but needs some quality time and effort which will help you in the long term.

2. Keyword Research

Rank Higher: Keyword Research

If you don’t know what’s Keyword Research, here it is: finding the relevant keywords which the user type into the search engines to find your content.

You can use tools like SEMRush for getting keywords to add to your blog post. SEMRush is one of the best tools you can try for doing SEO for your content.

Plan your content before and gather some relevant and performing keywords. Make sure to scatter the keywords rather than putting altogether in one place.

Also try to target long tail keywords, which work super-cool in better rankings. It will be much easier to rank for low competition keywords.

Never ever, add the keywords all together at the bottom or at the start for better rankings. This way of keyword embedding is called Keyword Stuffing and it can hurt SEO and decrease your rankings.

3. Backlinks

Rank Higher: Backlinks

One of the oldest and evergreen SEO factors for higher ranking is links, even in 2021. There’s no error in saying “Backlinks are a crucial SEO factor which determines the ranking.”

As backlinks increases trust, it is also hard to generate many. But once you’re good at what you do, links will be automatically made for you.

As links increase rankings, it has also the potential to make your rankings fall. Yes, you heard it right.

Doing bulk link building may hurt your SEO efforts. Buying links or getting a lot of low quality forum or spam links cannot bring you a boost in Google ranking.

Often we see, beginners buy low-quality links and lose their rankings. Never try this instead try to build high-quality links from trusted sources in your niche. You can try some healthy link building habits that work really well.

4. Reduce Bounce Rate

Rank Higher: Reduce Bounce Rate

This is crucial, yes it is! Beginner’s never care about technial terms like Bounce Rate or Dwell Time which are some of the SEO factors that still work in 2020.

If you don’t know what Bounce Rate is, here it is:

Bounce Rate is the measurement of visitors who exit your website just after viewing only one page and not taking any actions like clicking a link or making a purchase.

From the definition of Bounce Rate, we can identify that Bounce Rate related to the User Experience of the site. Maybe the user can’t find what they need from the web page.

Google is trying to provide what the user needs and they update their algroithms to satisfy the needs.

When a majority of people exit the web page just after loading, Google is smart to understand that the web page is not worth putting in higher positions as it can’t fulfill the user queries.

Also if the web page on position #3 or #4 gets more clicks and less bounce rate than the pages on position #1 or #2, Google will most probably put them higher in no time.

But, there’s a reality that Google will update the first ranking webpage most frequently, which means keeping the first position has a lot of competition.

5. Increase Page Speed

Rank Higher: Increase Page Speed

Nobody likes a site that takes 30 seconds to load. Google too hates it.

What happens if we click a web page from the search results and it is still not completely loaded after 10 seconds? We’ll leave it immediately, almost everyone does the same.

Not only in User Experience, Page Speed can directly affect many other SEO factors like Bounce Rate and Dwell Time. The bounce rate will be probably higher than 90% if the site is taking more than 10 seconds to load.

Try Google Page Speed or GTMetrix to see how your site performs in terms of loading time. Watch your loading speed and do the checklist to speed up your site.

As per my rough research, sites that take more than 3 seconds gain more bounce rate than the quicker ones. Nobody likes waiting for more than that.

6. Fresh Content

Rank Higher: Fresh Content

Google loves content that is always fresh and updated. Stay updated and make changes to the blog post to help Google know that you’re keeping it fresh. Update the post weekly or at least monthly to get a better search ranking.

Updating the posts just don’t only mean changing the years and date in the post. You should add a little more content that’s relevant. You could also increase your wordcount also by updating it.

Do you know that longer posts consisting of above 2500 words usually perform better in search results than short posts? It’s always better to create articles like complete-guides in which you cover almost everything related to that topic, even the FAQs.

7. Mobile-Optimized Design

Rank Higher: Mobile Optimized Design

Beginners are quite interested towards design that has too animations, extra popups and much more things which indirectly affects the user experience.

Most of the Google searches are from mobile devices and missing out on a mobile-optimized site can decrease your traffic. Make sure you’re not missing out on this essential feature with your website design.

You can check whether your site is mobile optimized from Google’s own Mobile-Friendly Testing Tool and fix the errors that make the page not optimized for mobile devices.

Optimizing a site to be mobile friendly is not a big deal. Most of the themes are already optimized for mobile readers. There are also plugins which can help your site mobile optimized.

8. Longer In-depth Articles

Rank Higher: In-depth Articles

It’s clear that longer and in-depth articles are ranking far better than those short articles which doesn’t explain anything completely.

Also, you can find short articles ranking on first page of Google. It may be due to some SEO factors outshine the others or the topic will be like that which only needs short explanations.

An article that explains ‘how to make a coffee?’ does not need a 1000 words long guide. Rather, a topic that explains ‘how to make money blogging?’ needs a more lengthy article that explains different monetization methods.

Don’t create longer posts which makes them not reader-friendly. It should be attractive and don’t simply add anything to make the word count more.

If you’re writing a blog about ‘starting a business’ then write about how to do it and then the pros and cons, some success stories, FAQs, etc. which helps the reader get everything they want from a single place.

9. Secure Website

Rank Higher: Secure Website

In 2021, it’s hard to find a website that’s not secure ranking on Google. Security is a big deal to websites and users online. Google strives to make its users secure and thus they won’t promote the insecure sites to a great extent.

Getting an SSL certificate is not a tough job nowadays. It’s free with Website Hosting Plans from Bluehost and you can grab the deal now.

Google’s John Muller has also suggested HTTPS as a “light-weight ranking factor” and it is always better than a site which is not secure.

Moreover, the user might be afraid of a site that shows insecurity on the address bar. Getting HTTPS is the only solution to this.

10. Dwell Time

Rank Higher: Dwell Time

Dwell Time is the amount of time a user stays on the site before returning to the SERPs. The more the better.

If the content is engaging, the readers stick to the article. Maybe, the reader got the answer to the query they have searched for on Google.

The site which completes the user query is termed ‘relevant’ to Google and such sites are most probably put higher on rankings.

For an increased Dwell Time, your site needs a more engaging user experience.

Never make the user exit the site and return to the search results too quickly, rather keep them engaged on your site.

Conclusion

Rank Higher: SEO

By applying or correcting these SEO techniques, you’re far better than many of the newbie blogs that omit SEO completely.

Google won’t share it’s SEO secrets and we’re trying to crack it’s algorithm by testing out different strategies. The above methods are know to be ‘proven’ and is widely accepted, give it a try!

Keep in mind, SEO takes time and keep an eye on Analytics to see how your site performs. Be Patient, Give Time and enjoy the results.

Frequently Asked Questions (FAQs)

How to rank quickly in Google?

Ranking on the first page of Google takes some time, but make sure you speed it buy applying the basic SEO habits. Never publish a post to rank, add some value to your content and Google will automatically rank it.

How to improve Google Search Ranking?

Google is a search engine giant and everyone’s working to get into the top of search results. You could really improve your content rankings by applying the basic SEO and consistency.

Can you pay Google to rank higher?

No, unless you’re using Paid Ads. Google won’t charge for getting into the top or you cant rank higher in organic search by paying money to Google. Only way to rank higher by paying is using Google Ads.

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