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How To Install Global Site Tag in WordPress?

Google has upgraded to a new tracking code system, Global Site Tag (gtag.js) recently. Over years Google has announced several versions of its JavaScript library with updated features and it becomes the recommended implementation.

The new Global Site Tag is all designed to simplify and create an hassle free website tagging across all Google products. The tracking code is widely used by websites, for using services like Google Analytics and AdWords, where gtag.js is a game changer.

What is Global Site Tag (gtag.js)?

Global Site Tag (gtag.js) is a new and better version of a centralized script that is capable of sending the data to all of the Google products like Analytics, AdWords and many others at the same time.

This code implementation is streamlined to help users set up things fast and get a hassle-free experience in connecting their site to services. This gtag.js can be an all-in-one code for tracking across all Google marketing and analytics products that can keep everything in a single place.

Why Global Site Tag (gtag.js)?

Usually a Google Analytics tracking code have different script tags for Pageviews, Ecommerce tracking, conversion tracking, remarketing etc. You need many tags for many tracking metrics on your site.

By using the latest gtag.js, you can put many of your tags on a single place in your code. Also, you can get an easy-flow in setting up things and integrating data with Google products like Analytics and AdWords.

How To Install Global Site Tag (gtag.js)?

For installing the Global Site Tag, you can do it in a lot of ways with different tools. Out of all methods, we recommend the easiest method, that is by using MonsterInsights, one of the best Google Analytics plugins for WordPress.

Setting up Google Analytics is pretty easy. Activate the plugins and run the set up wizard, and connect your Google Account to start fetching data from Google Analytics. You’ll get your tracking code set up automatically and no cop-paste is required with MonsterInsights.

With MonsterInsights you don’t have to do anything more, the switch to the latest gtag.js is automatically done by the experienced team out there. You can complete the Google Analytics set up with MonsterInsights plugin in a guided walkthrough and you’re done setting up the Global Site Tag.

If you’re an existing MonsterInsights user, they have also offered a limited-time option to switch from the older tracking code to the new gtag.js with a single click.


The Global Site Tag (gtag.js) is a great way of handling multiple tags in a single place that makes set up and integration process really quick and straightforward. You can make that switch with ease by installing MonsterInsights or if you’re already a MonsterInsights user, make use of the limited-time feature for switching from the old code to the new gtag.gs in MonsterInsights.

The new Global Site Tag also called the gtag.js is better and have more functionality which can send data to multiple analytics services offered by Google in a single code. Moreover, you can have an easy and hassle-free experienced when setting up and integrating your site across Google products with a single tracking code.

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