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core web vitals

Core Web Vitals 2021: What & How To Improve?

If you’re a professional blogger or a newbie who just started a blog or an online marketer, all we want is more traffic and better rankings, right?

In 2021, everyone is behind Core Web Vitals and how to improve Core Web Vitals, well this article is the answer to that.

Google has officially stated that they will introduce a new ranking signal that combines Core Web Vitals with the existing signals. It means the page experience is now a ranking factor on Google!

What are Core Web Vitals?

Improve Core Web Vitals
Credits: Search Engine Journal

Core Web Vitals is the combination of 3 performance metrics that affect the page experience. They are Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.

1. Largest Contentful Paint (LCP)

Largest Contentful Paint (LCP) is a Core Web Vitals metric that measures when the largest content element in the viewport becomes visible. Moreover, as a definition to beginners, LCP is all about page loading speed.

Credits: web.dev

It’s a good rule of thumb to make LCP measure less than 2.5 seconds that is quite a good loading speed. Also, if you’re site loading takes more than 4 seconds, you need to be very careful.

2. First Input Delay (FID)

First Input Delay (FID) relates to the interactivity of a website, how fast a user can interact with your site. This is mostly the time taken to perform some actions like navigating, clicking on hyperlinks, menus etc.

Credits: web.dev

It’s good to keep your FID measure to less than 100ms so that the user is able to interact quickly. Also, if it’s taking more than 300ms, it’s time for a major change in your site’s interactivity.

Cumulative Layout Shift

Cumulative Layout Shift (CLS) is a Core Web Vitals metric that is all about the Visual Stability of your web page. It’s a calculated value of all unexpected layout shifts happening on the webpage from the time it starts to load.

Credits: web.dev

A good rule of thumb is to keep your CLS score less than 0.1 which is termed as “good” and you really need to do something if it’s more than 0.25!

For better rankings, you need to improve your core web vitals right now. How do you do it? Well, if you’re here for that, then the next part is for you.

How to Improve Core Web Vitals?

1. Speed up your server

The server is the major element of what your website is and speed is all (almost) about the server capability.

All your data, images, and even the user inputs are stored here. When a user is on the site online, this data is fetched from the server. Think of it, if you’re server is too lazy to do works? How it would be? Haha…

Yes, your server is to be given primary importance when improving Core Web Vitals.

My principle (worth keeping in mind) 😉 : Speed is directly proportional to the server capacity/optimization. If your server is fast enough, then you’re halfway there, congrats!

The faster the server loads and responds to the requests, the quicker your site will be, thus users won’t need to wait to get into your site and will really reduce your bounce rate to a great extent.

Optimizing your server is not a single-click process, it starts from your hosting plan to software versions, to CDN, and to many more things that you want to discuss with your hosting company for sure.

2. Optimize Images

You may love images and maybe a fan of high-quality HD images, but getting those bulky images on your site can really hurt your site speed which in turn affects your rankings and bounce rate.

Getting a big unoptimized image on a page can look boring to your visitors if it doesn’t load quickly. Make sure the images are optimized using formats like WebP which can load faster and deliver high-quality images at the lower size.

Also, If you’re on WordPress make use of the Lazy Load feature that loads only the image that’s right now on the screen, it can help your page to be loaded faster as all images are not fetched altogether. Moreover, a CDN is always recommended to boost performance.

3. Speed Reports by MonsterInsights

How about all these improvements being recommended by a tool? It would be cool and easy to improve your Core Web Vitals, right? Yes, there’s one solution: Speed Reports by MonsterInsights!

Speed Reports is a recently launched update from MonsterInsights, one of the best Google Analytics Plugins out there. With this tool, you can improve your user experience by finding how your website loads and interacts and get actionable tips to make your website even better.

How Site Speed Reports can help you?

  • Server Response Time – The time taken by your website for responding to your request and return the data.
  • First Contentful Paint – The time is taken to load visual elements on your website.
  • Time to Interactive – The time taken to respond to user interactions like navigations, buttons, filling out forms, etc.
  • Total Blocking Time – The time taken from loading to the time in which users can interact with the website.

Along with these reports, MonsterInsights also shows you the ways in which you could boost your Core Web Vitals to rank higher on Google.

By following the easy-to-follow methods to improve Core Web Vitals you are good to get in track with the Google’s new ranking signal and can expect a boost in organic traffic in the near future!

Conclusion

It’s official that Google added user experience factors like Core Web Vitals to their ranking signal with other existing signals. Hence, it’s time to make sure your site is really in track with the new signals and if not, it’s time to improve it.

For a smooth workflow on optimizing for Core Web Vitals, you can use Speed Reports by MonsterInsights which gives you an easy-to-follow checklist to improve the user experience factors as well as Core Web Vitals.

Make sure you optimize your site to be not search-engine-friendly, make it user-friendly. What Google cares about is it need to be helpful for the readers so focus on the user experience than anything.

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